INFOBRANDING/CREATIVE DIRECTION/LIVE ACTION DIRECTION FOR A UNIQUE INTERACTIVE BRAND. THE PROJECT INVOLVED SPEARHEADING THE BRAND ETHOS OF A LIST OF ASSETS AND TRANSLATING THEM INTO A DISTINCTIVE BRAND TO PUNCTUATE AN EMERGING AND UNPROVEN TERRITORY:INTERACTIVE TV. THE PROJECT INVOLVED LEADING A TEAM OF ART DIRECTORS, DESIGNERS AND PROGRAMMERS IN FORMULATING AN IRREVERANT BRAND LOOK AND FEEL AND DELIVERING THIS VISUALLY ACROSS PRINT, INTERACTIVE AND WEB VIRALS/TV COMMERCIALS [LIVE ACTION DIRECTION ]. THE RESULTANT BRAND WENT ON TO BECOME A PIONEER AND HERALDED AS A BENCHMARK IN ITS FIELD GOING ON TO BECOME THE WORLDS MOST SUCCESSFUL INTERACTIVE CHANNEL.
VIEW QUICKTIME 1 2 3 4
VIEW QUICKTIME 1 2 3 4
